Porto Cervo is the yachting hub of the Consorzio Costa Smeralda. It cost millions of dollars to construct; a millionaires' playground that looks like an over grown ethnic fishing village.
Porto Cervo is without doubt a gem of environmentally friendly architecture. Ergonomic buildings hone to the contours of the land creating a landscape that enhances the beauty of the bay.
In the High Season of July and August arrive the beautiful people, Rock and Film Stars such as Mick Jagger and George Clooney rub shoulders with Royalty and minor Royalty, the Rich and the Mega Rich show off their new floating toys and Porto Cervo hums and buzzes with vibrant activity.
The Costa Smeralda has become a playground for the Elite and the envy of other resorts in the Mediterranean. The Swan Cup and Sardinia Cup are held biannually and Porto Cervo is the only place to be during these World Series events.